Articles
Tag Archives: Character merchandising
SMILING FOR THE CAMERA!
Sharon Givoni Consulting Retail and fashion Law
Models, whether professionals or just ordinary people are used all the time in the fashion world. But do they actually own their image? And, if not, what sort of consents do you need under Australian law in order to use their image for the purposes you need to in your business? In this article Sharon […]
Celebrity Endorsement – Navigating the Minefield
Sharon Givoni Consulting Retail and fashion Law
Using images, names or likenesses of the rich and famous for promotional purposes whether in fashion or otherwise, can undoubtedly create a powerful endorsement of your brand… as long as you’re aware of the risks and traps to avoid. This article looks at this issue taking into account the Rihanna t-shirt case that went to […]