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Viewing post categorized under: Food Law
Granola
Sharon Givoni Consulting Food Law, Intellectual Property, Trade marks
Ordinary language or protected trade mark – are you doing the right thing? There is a famous quote that imitation is the greatest form of flattery. True as that might be – this is the last thing you want when it comes to your own brand. We use phrases all the time and don’t think […]
Australian Dairy Foods – A dairy brand by any other name …
Sharon Givoni Consulting Food Law
Many dairy brands in Australia incorporate people’s names or place names – think Pauls and Peters, Bega and Bulla. But food companies need to think twice before using a name for the first time as a brand as if it is trademarked you could be taking legal risks. Read on to navigate the name game […]
The Sensory Theatre of Food Retailing
Sharon Givoni Consulting Food Law
If you love chocolate then this article is for you. It considers how retail outlets such as the chocolate café Max Brenner and Koko Black allure consumers into their store with way more than chocolate. Sounds, smells and images all assist and some of these can also be protected as registered trade marks. Read more…
How far can you take creative claims?
Sharon Givoni Consulting Food Law
Praising your food products is one thing… but there can be a fine line between exaggeration and contravening the law. The old Trade Practices Act and new Competition and Consumer Act 2010 lay down very strict rules on what claims you can legally make. This article looks at real life case studies covering descriptors such […]
Branding law: Milked to the Max
Sharon Givoni Consulting Food Law, Trade marks
Long gone are the good old days where milk is delivered by horse and cart in unbranded foil top bottles. Today we have brands – and lots of them. Given that brands are the main differentiating feature of fast moving, low involvement products such as food, this article looks at how best to legally protect […]
Food&Drink Business Magazine – Courts Deny Nestle
Sharon Givoni Consulting Food Law, Trade marks
This article looks at the way Nestle tried to register its four bar chocolate shape as a trade mark and what the trade mark office said when Aldi (which produces its own two bar wafer chocolate called Time Out). Read more…
Ensuring Sweet Success with your Brand
Sharon Givoni Consulting Food Law, Trade marks
In the area of confectionery a trade mark plays a crucial role. This article goes through useful tips you need to know to protect your brand with a whole list of useful tips at the end. Read more…
The Case of the Branded Banana – A Red Hot Tip for Marketing your Product
Sharon Givoni Consulting Food Law, Trade marks
Many people don’t know that the red wax tip of specially grown bananas is actually a registered trade mark owned by two Queensland based farmers. No one else can use it but them. One of the things that really help you to get a trade mark registration is to market the product by reference to […]