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Viewing post categorized under: Protecting ideas
BRANDING LAWS PACKAGED AND GIFT-WRAPPED
Sharon Givoni Consulting Intellectual Property, Packaging, Protecting ideas, Trade marks
Only a century ago, the attraction of consumer products was in their practical application. Soap, for example, was originally packaged in anonymous greyish bars and purchased by consumers purely for its cleaning attributes. Now, soap promises so much more – it exfoliates and softens, refreshes and revitalises (Norsca), doubles up as a “beauty aid” (Dove) […]
Protecting What’s Special
Sharon Givoni Consulting Protecting ideas
Most of us will have great business ideas from time to time. The challenge is how you can stop others from using them and slavishly copying them …. This article considers the law of confidential information and how you can protect that in Australia. It also considers the importance of registering unique trade marks and […]
Farmers see red over purple wax tip – How far one woman went
Sharon Givoni Consulting Protecting ideas
Red wax tip bananas are said to be tastier but another thing about them that many people don’t know is that the Queensland-based husband and wife farmers that produce them have protected the red wax tip as registered trade mark… this enables them to stop others from stealing their brand”. Read on to see what […]