Choc shock as Cadbury claims ownership of colour purple

Sharon Givoni Consulting Trade marks

Brands are the glue between consumers and products. This is particularly so with Cadbury’s purple. You can be rushing down the confectionary aisle of a supermarket and know exactly where to stop for Cadbury – it’s the purple section, particularly if you are looking for block chocolate. It took Cadbury almost a decade to get its purple shade registered … Let’s take a look at how trade mark registration works in Australia and how colours, shapes, sounds and even smells can be protected. Sharon Givoni comments in an article written in The Australian.