Articles
Tag Archives: Protection
Preventing Copycats: Weaving Through the Legals
Sharon Givoni Consulting Arts and design
Imagine you come up with a great new pattern for curtain fabric that strikes a chord with consumers, a window shutter design or a special weave that flies off the shelves. What if you find out someone is copying you? Have you protected your IP? Can you stop them? How? This article considers how you […]
Protecting What’s Special
Sharon Givoni Consulting Protecting ideas
Most of us will have great business ideas from time to time. The challenge is how you can stop others from using them and slavishly copying them …. This article considers the law of confidential information and how you can protect that in Australia. It also considers the importance of registering unique trade marks and […]
Branding law: Milked to the Max
Sharon Givoni Consulting Food Law, Trade marks
Long gone are the good old days where milk is delivered by horse and cart in unbranded foil top bottles. Today we have brands – and lots of them. Given that brands are the main differentiating feature of fast moving, low involvement products such as food, this article looks at how best to legally protect […]
Ensuring Sweet Success with your Brand
Sharon Givoni Consulting Food Law, Trade marks
In the area of confectionery a trade mark plays a crucial role. This article goes through useful tips you need to know to protect your brand with a whole list of useful tips at the end. Read more…