Articles

Viewing post categorized under: Social Media
Feb / 22

Pretty people and smiling faces: Understanding the Legal Risks of Paid Influencer Marketing

Sharon Givoni Consulting Internet Law, Social Media

It has been said that influencers offer a level of trust and authenticity that traditional advertising can’t match. It can drive brand success by increasing reach and engagement: make the product appear more credible and even be cost effective especially for small to medium businesses. However, there is another consideration as well which that using […]

Read more

Feb / 15

Locked Out of a Social Media Account & Defamation

Sharon Givoni Consulting Internet Law, Social Media

The words we use. AI and social media: Hate speech, defamation and algorithms. Platforms like Facebook, YouTube, and Twitter are increasingly using artificial intelligence technology to help stop the spread of hateful speech on their networks. Often referred to as “offensive speech detection algorithms”, the point of the software is to flag racist or violent […]

Read more

Social Media Influencers – To post or not to post, that is the question

Sharon Givoni Consulting Consumer Law, Intellectual Property, Social Media

The reality is that everyone needs to post, gram and/or tweet to be in the marketplace. Marketing a business or product today requires a seemingly endless stream of content and new ways to reach new audiences. Social media influencers can be a great addition to your marketing campaign, but be sure that you do not […]

Read more