Articles
Tag Archives: Passing off
Ensuring your Soft Drink Brands Sparkle not Fizzle
Sharon Givoni Consulting Food Law
This article examines some dos and don’ts when it comes to trade mark protection for beverages considering real life cases concerning brands such as “Cranberry Classic”, “Crantastic”, “Ruby’s Red”, the “NES” family of Nestle trade marks and Boost juice marks. The strongest form of legal protection you can have for your brand in Australia is […]
Maltesers take on Malt Balls over their packaging
Sharon Givoni Consulting Packaging
Chocolate trade mark case brings no sweet success to Mars in a legal battle involving Maltesers and chocolate “Malt Balls”. The court held that although the packaging of both pictured floating malt balls, Maltesers were so famous in their own right that there was passing off or misleading conduct as no consumer confusion arose. Read […]
Food&Drink Business Magazine – Can you replicate overseas products
Sharon Givoni Consulting Packaging, Trade marks
Many clients ask if they can just simply copy a product and brand from overseas. The answer is not clear cut and depends on the facts including if the overseas mark has been used in Australia as a trade mark. Read more…