Articles

Tag Archives: Social media



Feb / 22

Pretty people and smiling faces: Understanding the Legal Risks of Paid Influencer Marketing

Sharon Givoni Consulting Internet Law, Social Media

It has been said that influencers offer a level of trust and authenticity that traditional advertising can’t match. It can drive brand success by increasing reach and engagement: make the product appear more credible and even be cost effective especially for small to medium businesses. However, there is another consideration as well which that using […]

Read more

Feb / 15

Locked Out of a Social Media Account & Defamation

Sharon Givoni Consulting Internet Law, Social Media

The words we use. AI and social media: Hate speech, defamation and algorithms. Platforms like Facebook, YouTube, and Twitter are increasingly using artificial intelligence technology to help stop the spread of hateful speech on their networks. Often referred to as “offensive speech detection algorithms”, the point of the software is to flag racist or violent […]

Read more

Legal perils to avoid when using social networks

Sharon Givoni Consulting Consumer Law, Copyright, Intellectual Property, Internet Law

This article considers copyright for businesses in relation to social media. Issues explored include: Who legally owns a business’ social networking account? Recommendations for drafting social media policies and what they should cover Resolving other issues that can arise from social media use such as bad publicity Social media can both help and hurt businesses. […]

Read more

Social media trade promotions – tips and traps

Sharon Givoni Consulting Retail and fashion Law

Online promotions and competitions can be an effective way to boost exposure to your brand and engage with your target market. When it comes to the area of window furnishings, this principle equally applies. You may want to run a competition like: “Caption this photo for a chance to win” “Tell us in 50 words […]

Read more

Sharon Givoni Unpacks the Legal Dangers of Social Media for Fashion Labels

Sharon Givoni Consulting Retail and fashion Law

Fashion designers love getting ideas from all sorts of influences but what happens if you think that someone has gone too far and copied your designs? The Seafolly case decided in late 2012, shows that if you air your thoughts on Facebook and social media this can be very damaging and you could be taking […]

Read more