Tag Archives: Trade mark



Sep / 24

Same Same, but Different Different

Sharon Givoni Consulting Intellectual Property, Trade marks

Can two businesses use the same Brand Name? You have started a company under a snazzy brand name, but a google search shows that the name has already been in use by another company – and they’ve trademarked it. So the big question is, can two businesses use an identical brand name? Many of you […]

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Dolan Kart - Danger Dolan
Jul / 09

Fun and Games! The Huge Success of Danger Dolan

Sharon Givoni Consulting Copyright, Intellectual Property, Trade marks

The Rise of Danger Dolan Many years ago, one of our clients, Daniel James Johnson, created the concept of Danger Dolan. From then Planet Dolan was formed which turned into an assortment of YouTube channels that focus on either “Top X” list styled videos (Planet Dolan), “Question and Answer” videos and music videos (Super Planet […]

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Bad Faith Trade Mark Registration
Jun / 18

Bad Faith Trade Mark Registration in Australia

Sharon Givoni Consulting Intellectual Property

Registering a trade mark is the most effective way to protect your brand name and other elements of your brand identity such as logos and taglines. However, caution should be taken as this protection will not be afforded to bad faith trade mark registration. Ownership of a trade mark at common law is established through the […]

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Trade mark battle with ZARA
Jun / 04

David vs Goliath: Trade mark battle with ZARA

Sharon Givoni Consulting Intellectual Property, Trade marks

ZARA vs ZARY On the 19th of April 2018, Sharon Givoni was interviewed for A Current Affair over a trade mark battle with ZARA. As you would all know, ZARA is possibly one of the largest fashion distributors in the world, selling clothing, accessories and the like. ZARA also owns several trade marks for the […]

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protect your book title
May / 29

Can You Protect Your Book Title? Copyright and Trade Mark

Sharon Givoni Consulting Intellectual Property, Protecting ideas

How to Protect Your Book Title In our law firm, we often get asked by authors whether and how they should protect their book title. Sometimes the problem is that two people in the world have the same book title for a different book. Other times authors just wish to exercise caution. In order to […]

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Copyright Your Craft
May / 24

Copyright your Craft: An event held by Craft Victoria

Sharon Givoni Consulting Copyright, Intellectual Property

    On Thursday, 17 May 2018, as part of Law Week, Craft Victoria held a panel discussion to bring craft makers and legal professionals together to discuss copyright and intellectual property. The theme was copyright your craft. Our law firm attended the discussion. The purpose of this update is to share some of the useful […]

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Chinese Fakes. What can you do about them?

Sharon Givoni Consulting Arts and design, Intellectual Property

One question that Australian IP lawyers often get asked is what you can do to prevent your designs and products from being ripped-off in China. The issues surrounding IP protection are alive and well in China, which is notorious for its culture of copying, with “Naik” (Nike) shoes to “Adidos” (Adidas) tops right through to […]

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Protecting What’s Special

Sharon Givoni Consulting Protecting ideas

Most of us will have great business ideas from time to time. The challenge is how you can stop others from using them and slavishly copying them …. This article considers the law of confidential information and how you can protect that in Australia. It also considers the importance of registering unique trade marks and […]

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Threading IP Law together for Beaders

Sharon Givoni Consulting Arts and design

Many creative people are making business out of their hobby. However, all sorts of business and legal considerations arise. These include trade marking the name of your brand, ensuing you own copyright in what you produce or others create for and not infringing other peoples’ rights. Read on for a hands on snapshot of dos […]

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Cats do love the colour purple

Sharon Givoni Consulting Consumer Law

What do consumer’s think when they see a row of overwhelmingly purple packaging on the cat food section of supermarket shelves? According to the Federal Court, the answer is WHISKAS! You might want to register a colour trade mark yourself for retail use but the question is have you legally done what you need to […]

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