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The Butterfly Effect
Sharon Givoni Consulting Retail and fashion Law
Detailed prints are always going to be popular for dresses, but what happens if a label comes up with a design in-house and then finds the same print used by another garment label? This happened to Australian fashion label Ladakh recently when it discovered Quick Fashion Pty Ltd selling similar patterned dresses under its “Sweetacacia” […]
Farmers see red over purple wax tip – How far one woman went
Sharon Givoni Consulting Protecting ideas
Red wax tip bananas are said to be tastier but another thing about them that many people don’t know is that the Queensland-based husband and wife farmers that produce them have protected the red wax tip as registered trade mark… this enables them to stop others from stealing their brand”. Read on to see what […]
Celebrity Endorsement – Navigating the Minefield
Sharon Givoni Consulting Retail and fashion Law
Using images, names or likenesses of the rich and famous for promotional purposes whether in fashion or otherwise, can undoubtedly create a powerful endorsement of your brand… as long as you’re aware of the risks and traps to avoid. This article looks at this issue taking into account the Rihanna t-shirt case that went to […]
Threading IP Law together for Beaders
Sharon Givoni Consulting Arts and design
Many creative people are making business out of their hobby. However, all sorts of business and legal considerations arise. These include trade marking the name of your brand, ensuing you own copyright in what you produce or others create for and not infringing other peoples’ rights. Read on for a hands on snapshot of dos […]
Australian Dairy Foods – A dairy brand by any other name …
Sharon Givoni Consulting Food Law
Many dairy brands in Australia incorporate people’s names or place names – think Pauls and Peters, Bega and Bulla. But food companies need to think twice before using a name for the first time as a brand as if it is trademarked you could be taking legal risks. Read on to navigate the name game […]
How to protect your movie and film titles
Sharon Givoni Consulting Entertainment Law
If you are in the entertainment industry, you would know how much effort it takes to think of a catchy title. Once you do, the last thing you want is for someone to copy it. This article provides you with a brief overview as to the best form of protection under Australian law including trade […]
Exaggerating the Truth or Misleading : A Legal Perspective
Sharon Givoni Consulting Consumer Law
This article was specifically written for the real estate industry and looks at terms such as “for illustration purposes only” and use of images that may be considered misleading … You may be surprised. Read more…
The Sensory Theatre of Food Retailing
Sharon Givoni Consulting Food Law
If you love chocolate then this article is for you. It considers how retail outlets such as the chocolate café Max Brenner and Koko Black allure consumers into their store with way more than chocolate. Sounds, smells and images all assist and some of these can also be protected as registered trade marks. Read more…
Cats do love the colour purple
Sharon Givoni Consulting Consumer Law
What do consumer’s think when they see a row of overwhelmingly purple packaging on the cat food section of supermarket shelves? According to the Federal Court, the answer is WHISKAS! You might want to register a colour trade mark yourself for retail use but the question is have you legally done what you need to […]
Good Enough to Eat
Sharon Givoni Consulting Photography
Food photography often makes food look delicious. But did you know they use motor oil and super glue to achieve those affects? Moreover there is also the question of to what extent the law allows you to meddle with food and present is as the “real thing”. Read more…
